What exactly are we doing here? Why does this tab even exist? Does anyone really read these things? The answer is quite possibly no – or maybe not yet. And because you’ve decided to stop by our blog, we may as well give you some solid reasons as to why putting content like this out into the cosmos is actually super beneficial for your business. The justification for having a blog on your website can be boiled down into 6 reasons:
- It’s all about the SEO.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines that will help drive traffic to your website. Good SEO results are largely driven by new content and relevant keywords. Regularly adding fresh content to your website will enable you to place higher in search engine results than any website without a blog.
- Convert traffic into leads.
The more traffic you have to your website, the more leads you’ll be able to pursue. Consider adding a call-to-action at the end of each blog post by offering something that consumers are willing to trade their contact information for, such as a free e-book, free webinar, free consultation or quote. Once you have their contact info, you’ll be able to keep in touch with new products, services, discounts, events – you name it.
- Become an authority.
Blogs give you the opportunity to inform and educate potential customers. You can answer popular questions, discuss the latest trends in your industry, and introduce the culture of your business through a unique writing style. When potential customers get helpful information from your blog, they’re often be more likely to do business with you.
- Build relationships.
An active Comments section on your blog allows you to interact with potential customers. Encourage engagement by asking questions at the end of each post and promptly respond when you get an answer. This allows you to build trust, learn about consumers’ needs and absorb information to further improve your business.
- Repurpose on social media.
Sharing original content that is valuable, interesting and entertaining means more likes and more shares. And when someone is interested enough to click on that link? You’ve scored a brand new visitor to your website.
- Drive long-term results.
All that activity on your website will help boost your rank in search engines. And a website with a substantial amount of blog content can continue to boost total traffic indefinitely, even from old blog posts.
In the end, it’s just a smart move to add a blog to your site. And if blogging isn’t for you, that’s not a problem. BlueIvy Communications happens to excel in that department – and we’re just a phone call away.